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India's tourism ministry partners with Netflix, YouTube for global promotion

India's Ministry of Tourism has partnered with Netflix and YouTube to promote Indian tourist destinations globally through cinematic storytelling. Union Minister Gajendra Singh Shekhawat said that these partnerships can create wonders in promoting Indian tourism. The partnership aims to showcase India's diverse regions and cultural heritage to the world.

· Hindustan Times

The essential points

  1. 01India's Ministry of Tourism has partnered with Netflix and YouTube to promote Indian tourist destinations globally.
  2. 02The partnership aims to showcase India's diverse regions and cultural heritage to the world.
  3. 03Union Minister Gajendra Singh Shekhawat said that these partnerships can create wonders in promoting Indian tourism.
  4. 04Netflix has produced over 200 original productions in India, spending about $2 billion on content.
The full brief

India's Ministry of Tourism has partnered with Netflix and YouTube to promote Indian tourist destinations globally through cinematic storytelling. Union Minister Gajendra Singh Shekhawat said that these partnerships can create wonders in promoting Indian tourism. The partnership aims to showcase India's diverse regions and cultural heritage to the world.