Skip to content
Back to the daily read

Daily Read: Wildlife

Sharks Thrive in Fijian Reef, Attracting Tourists

In a remarkable example of coexistence, sharks in Fijian waters have become a tourist attraction, with locals feeding and protecting them. This unique relationship has led to a surge in shark populations, and the establishment of a marine reserve to safeguard the reef and its inhabitants.

· Watch on BBC Earth

The essential points

  1. 01Tourists pay to see sharks in their natural habitat, supporting local communities.
  2. 02The reef has been declared a marine reserve, protecting sharks and other marine life.
  3. 03Locals have a deep respect for sharks, dating back to their ancestors' worship of a shark god.
  4. 04The sustainable tourism model is a model for other communities to follow.
The full brief

In a remarkable example of coexistence, sharks in Fijian waters have become a tourist attraction, with locals feeding and protecting them. This unique relationship has led to a surge in shark populations, and the establishment of a marine reserve to safeguard the reef and its inhabitants.