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Daily Read: Cinema

Spider-Man Fills Screen with Brands

The new Spider-Man film features an unusual amount of product placement. Brands like Samsung and Little Caesars have integrated their products into the movie's story. This is part of a larger trend in Hollywood, with 165 corporate brands licensing their products for use in the film. The deals are reportedly worth over $300 million, more than the movie's budget.

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The essential points

  1. 01The film features an unusually high amount of product placement.
  2. 02Brands like Samsung and Little Caesars have integrated their products into the movie's story.
  3. 03The deals are reportedly worth over $300 million, more than the movie's budget.
  4. 04This is part of a larger trend in Hollywood, with more companies seeking to license their products for use in films.
The full brief

The new Spider-Man film features an unusual amount of product placement. Brands like Samsung and Little Caesars have integrated their products into the movie's story.

This is part of a larger trend in Hollywood, with 165 corporate brands licensing their products for use in the film. The deals are reportedly worth over $300 million, more than the movie's budget.